Lee shifts to Grey Interactive as MD of China/HK office

HONG KONG: Former marketing director of the Wall Street Institute in Hong Kong Lee Huen Yee has been named managing director, China/ Hong Kong, for Grey Interactive, also know as Gi. Replacing Alice Tsui, who is relocating to the US, Lee will be based in Hong Kong and will report to Mike Amour, Grey Global Group chairman and CEO, Asia-Pacific, and acting chairman China/Hong Kong. "Huen Yee's experience and skill in achieving business goals, especially driving sales by online marketing, will be very valuable," Amour said. Lee has previously worked as an associate account director at FCB Hong Kong, where she managed the Hang Seng Bank account, and co-founded a marketing consultancy which handled the likes of Swire Properties, Hong Kong Land and Citibank. Lee said having both client and agency experience would be a major advantage in her new role. "It helps me to be a closer partner with our clients, as I do understand their needs and concerns."

by | 05/03/2006

HONG KONG: Former marketing director of the Wall Street Institute in Hong Kong Lee Huen Yee has been named managing director, China/ Hong Kong, for Grey Interactive, also know as Gi.

Replacing Alice Tsui, who is relocating to the US, Lee will be based in Hong Kong and will report to Mike Amour, Grey Global Group chairman and CEO, Asia-Pacific, and acting chairman China/Hong Kong. "Huen Yee's experience and skill in achieving business goals, especially driving sales by online marketing, will be very valuable," Amour said.

Lee has previously worked as an associate account director at FCB Hong Kong, where she managed the Hang Seng Bank account, and co-founded a marketing consultancy which handled the likes of Swire Properties, Hong Kong Land and Citibank.

Lee said having both client and agency experience would be a major advantage in her new role. "It helps me to be a closer partner with our clients, as I do understand their needs and concerns."