Jenny Chan 陳詠欣
Jan 18, 2012

Kantar Media acquires Chinese social business intelligence agency CIC

SHANGHAI - CIC, a Chinese social media research agency, has been acquired by WPP-owned Kantar Media.

Under the deal with the British market research company, CIC will be working with other Kantar Media partnerships in China including CSM and CTR. Financial details of the acquisition are undisclosed.

This comes on the back of growing needs for real-time monitoring of consumer-brand conversations in a market where 70 per cent of the internet user base is on social media and over 50,000 enterprises own a microblog account.

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