A number of agencies – including JWT, Y&R, Euro RSCG and Publicis – have been invited to take part in the pitch.
Dentsu currently handles Kangshifu’s tea business, which includes green and black tea, and leads the mainland market.
Kangshifu pitches tea business
BEIJING - Agencies are lining up to contest a pitch for Kangshifu's black ice tea brand, a project that may lead to a realignment of its entire, lucrative, tea portfolio.