The number of people accessing the Internet more than one time each
month in Korea has come to almost 9.5 million as of last October,
according to latest research figures.
However, one of the main findings was that video shopping sites proved
to be among the most popular destinations of cyber surfers.
This has sparked a mass rush by video chains to jump onto the Internet
and go the ecommerce way.
Dream Town, for instance, promotes a franchise business by networking
some 3,000 video shops around the country.
The company now freely distributes Windows-based video shop management
software, Cyber Money-Jinny, to its member shops.
This software will help Dream Town, together with consortium partners
including a movie distributor and a marketing company, to set-up a
business-to-consumer website to promote its video offering.
In another development, Handok Communications has developed TEN-net, a
system that establishes an infrastructure for ordering, paying and
searching for movies on the Internet.
In a bid to push ahead with its Internet ambitions, Handok has signed a
strategic alliance with Korea Telecom's online PC service provider.
Meanwhile, Korea Internet Distribution is also trying to jump onto the
bandwagon by offering video shops the infrastructure needed to conduct
ecommerce free of charge.
