Initiative also picked up AB Food & Beverages, which markets malt drink Ovaltine and Twinings Tea, with reported spend of Bt 200 million ($US5.6 million).
Initiative lands Bio Consumer and Ovaltine
BANGKOK - Initiative Thailand has scooped the media accounts of Bio Consumer and AB Food & Beverages to the tune of Bt 450 million (US$12.6 million).
Initiative also picked up AB Food & Beverages, which markets malt drink Ovaltine and Twinings Tea, with reported spend of Bt 200 million ($US5.6 million).