Initiative lands Bio Consumer and Ovaltine

BANGKOK - Initiative Thailand has scooped the media accounts of Bio Consumer and AB Food & Beverages to the tune of Bt 450 million (US$12.6 million).

The IPG media agency wrested local skincare and fabric wash company Bio Consumer - whose brands include Vivite, Be Nice, Genie, Smart, Eversense, Fineline, D-Nee and CTRL - from PHD without a pitch.

Initiative also picked up AB Food & Beverages, which markets malt drink Ovaltine and Twinings Tea, with reported spend of Bt 200 million ($US5.6 million).

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