Lai Ee Na
Feb 10, 2010

Infocomm Development Authority (IDA) launches media tender for PR in China

SINGAPORE - The Infocomm Development Authority (IDA) has launched a tender for a media agency to provide full public relations services in China.

Infocomm Development Authority (IDA) launches media tender for PR in China
The deadline for submissions is 26 February and the winning agency will be appointed following the 10 March evaluation.

Through the one-year contract, IDA aims to create awareness in China about Singapore’s infocomm capabilities and encourage Chinese industry players to partner with Singapore industry players in order to enter global markets.

The tender states the IDA also requires development of a communications plan, media relations, a media familiarisation tour involving up to 10 Chinese journalists, promotion of Singapore’s infocomm industry and the production of a quarterly Chinese e-newsletter targeting government agencies, infocomm professionals and industry players.

Agencies are also free to include optional items in their bid. One such item is a stakeholder perception audit to gauge how well Singapore infocomm solutions and companies are perceived, compared with other Asian countries.

IDA is a statutory board operating under the Ministry of Information, Communications and The Arts.

Related Articles

Just Published

4 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

4 hours ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

5 hours ago

Transphobic media organisations are alienating the ...

As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.

5 hours ago

Ogilvy launches health influencer marketing offering

Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.