India: Headlines - Divya Bhaskar to target Gujerati readers in the US
One of the leading regional-language publishers in India, the Bhaskar Group, is launching a weekly edition of its Gujarati newspaper, Divya Bhaskar, in the US, targeted at Gujarati-speaking Indian immigrants. Divya Bhaskar, launched only last year in the state of Gujarat, is already the leading publication in the main cities of Gujarat, and Dainik Bhaskar, the group's leading Hindi paper, has a similar aggressive reputation for marketing.