Impiric bags UN Children's Fund research work

<p>MANILA: The United Nations Children's Fund has signed direct </p><p>marketing shop Impiric Philippines to handle a research assignment on </p><p>its donor base. </p><p><BR><BR> </p><p>Impiric client services director Damian Byrne said the agency secured </p><p>the assignment on the strength of a regional project which the network </p><p>had piloted for Unicef. The new project will involve research into </p><p>Unicef's Philippine donor base as the UN agency looks to grow the volume </p><p>of contributions. </p><p><BR><BR> </p><p>"Growing the donor base is obviously an objective, but the research is </p><p>intended to help Unicef become more efficient through a better </p><p>understanding of its donors, what drives them to contribute and how </p><p>target groups respond to certain campaigns," said Byrne. </p><p><BR><BR> </p><p>Research will begin this month and results are expected by year-end. </p><p><BR><BR> </p><p>Byrne said the assignment was being handled on a fee and pro bono basis, </p><p>with Impiric offering its creative services for free and Unicef picking </p><p>up the tab for the research portion. </p><p><BR><BR> </p>