Staff Reporters
Aug 16, 2016

IAB Singapore’s new guides aim to bounce brands away from clicks

Series of new whitepapers provides framework for assessing digital advertising campaigns.

SINGAPORE - As digital marketing in Southeast Asia matures, companies need to adopt a more holistic approach to campaign measurement, according to IAB Singapore IAB SG.

The organisation reported that digital advertising spend in four areascontent marketing, mobile marketing, social media and digital videois expected to grow this year by amounts ranging from 21 percent for digital video to 50 percent for mobile marketing.

As digital advertising budgets increase,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Welcome to Campaign Wake-Up
Premium
6 hours ago

Welcome to Campaign Wake-Up

Catch up on global industry news to start your day.

Premium
In US, big digital media pitch for JCPenney comes down to 360i and OMD
Premium
7 hours ago

In US, big digital media pitch for JCPenney comes ...

The account is believed to be worth $150 million.

Premium
Dior in crisis in China, but yet to apologize on Western social media
Premium
8 hours ago

Dior in crisis in China, but yet to apologize on ...

During a workshop at a Chinese university, the brand presented a map of China that did not include Taiwan.

Premium
One-word answers with General Mill's Brad Hiranaga
Premium
1 day ago

One-word answers with General Mill's Brad Hiranaga

See what the chief brand officer has to say about the CPG industry today and in the future.