Staff Reporters
Aug 16, 2016

IAB Singapore’s new guides aim to bounce brands away from clicks

Series of new whitepapers provides framework for assessing digital advertising campaigns.

SINGAPORE - As digital marketing in Southeast Asia matures, companies need to adopt a more holistic approach to campaign measurement, according to IAB Singapore IAB SG.

The organisation reported that digital advertising spend in four areascontent marketing, mobile marketing, social media and digital videois expected to grow this year by amounts ranging from 21 percent for digital video to 50 percent for mobile marketing.

As digital advertising budgets increase,...

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