HP adds three to outdoor roster in China

Hewlett-Packard (HP) has appointed three new agencies to handle its outdoor advertising in China in addition to current media AOR ZenithOptimedia. <BR><BR> Each of the new agencies has been assigned a dedicated regional remit, with Chuaunzhi OH overseeing Central and Eastern China, Heartland handling the Northern provinces and Runway looking after the South. <BR><BR> ZenithOptimedia will retain its national remit, but will now share HP's outdoor projects with the three newcomers. <BR><BR> The appointments follow a pitch that included around a dozen companies, including brokers, media owners and agencies.