Honda launches animated campaign in Australia
Honda Australia has stepped outside the box for its launch of the Honda Jazz, with a campaign playing on the instantly recognisable styles of animated childrens' shows. <br><br> Titled 'Village Green', the TVC - narrated by Tony Robinson, who plays Baldrick in Blackadder - draws heavily on popular childrens' franchises like Thomas The Tank Engine, Noddy and Bob the Builder, while using adult humour, similar to Shrek and Finding Nemo. <br><br> The spot was brought to life by Michael Cusack and Richard Chataway of Adelaide-based Anifex, who converted their studio into an English village, a process which took a team of 22 dedicated model makers more than four months.
