HONG KONG: The Hong Kong 4As has introduced a new ranking system
for its annual Creative Awards, which will hold its prize presentation
at month's end.
In previous years, the rankings were compiled based on the number of
awards won by an agency or individual. Under the new system, the Kam Fan
is worth 15 points, gold 10, silver six, bronze four and merit one.
"Award winners of agencies or individual entrants will be ranked in the
award tally according to the number of points gained," said Eddie Booth,
4As Awards co-chairman. Paul Chan, the other co-chairman, added: "This
ranking system is being used in international awards such as Cannes and
it ensures that winning agencies will be recognised for their ability to
create good work consistently instead of relying on one-off awards."
The association has also unveiled a new theme for the awards almost two
months after sparking a row over what was regarded as a racist awards
entry kit.
The theme for the awards, which take place at the end of this month, is
"Breaking the Rules".
The 4As administration director, Margaret Wong, said, said it used a
school scene as the background as it wanted to convey the idea that not
all naughty kids were bad since some pushed the boundaries by breaking
rules.
