Personifying the innovative and pioneering spirit synonymous with Heineken, two of Singapore’s top designers, homegrown creative collective Phunk Studio and clothing label Reckless Ericka, have been commissioned by the brand as part of an experiential campaign to be executed by iris.
Inspired by the clean and futuristic look of the Heineken Aluminium Bottle, the Heineken Al13 Lounge will be a designated Heineken VIP area in nightspots across the island.
Phunk Studio has been responsible for designing the new area while Reckless Ericka has designed a complementary line of space-inspired outfits for Heineken’s brand ambassadors.
The lounge, named after the chemical composition of aluminium and its position in the Periodic Table, has been designed to resemble an orbiting satellite with its sleek lines depicting a quiet, otherworldly cool.
The Heineken Al13 Lounge will make its way around Singapore from April till May.
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Credits:
Project Al13 Lounge
Client Asia Pacific Breweries Singapore
Creative agency iris Experience
Writer Aaron Lee
Art directors Jimmy Lee, Vincent Tay
Producer Eam Sumati
Exposure Online, outdoor
