HEADLINES: Zenith snatches Heinz China media assignment
Zenith Media Guangzhou has won the Heinz China baby food account. The incumbent was Starcom and the move was not accompanied by a formal pitch. Although there was no formal pitch for the business, Zenith's China vice-president, Steven Chang, said "Heinz did have a look at several agencies before choosing us because we demonstrated strong cost effectiveness". There was no review of the creative account, which is held by Leo Burnett.