Zenith Worldwide is launching an operation in Japan with
independent local player Yomiko. The move is seen as ground-breaking for
Zenith, because Yomiko is Japan's sixth-largest advertising agency, with
total annual billings of US$987 million.
Zenith Media will initially operate as a separate, specialist unit under
Yomiko, which handles such clients as Asahi Breweries, Japan Airlines
and Shiseido.
