HEADLINES: Yuhan launches first TVCs in 67 years

<p>Yuhan Yanghang, Korea's largest and oldest body massage cream </p><p>manufacturer, launched a TV campaign for the first time in its 67 years </p><p>of business to promote a new product, Antipramin. Facing intense </p><p>competition from new rivals, Yuhan Yanghang will spend up to US$250,000 per month on media in a bid to lift its profile. </p><p><BR><BR> </p>

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features