HEADLINES: TBWA outguns Grey and Euro to reel in Imedeen

<p>TBWA Hong Kong has beaten off Grey Worldwide and Euro RSCG to win </p><p>the creative account for skincare brand Imedeen. The agency's brief is </p><p>to produce a print, outdoor, in-store and digital campaign for Imedeen's </p><p>local owner Bionax Hong Kong. The campaign will focus on the fact that </p><p>Imedeen, which comes in tablet form, focusing on the internal side of </p><p>skincare. </p><p><BR><BR> </p>

TBWA Hong Kong has beaten off Grey Worldwide and Euro RSCG to win

the creative account for skincare brand Imedeen. The agency's brief is

to produce a print, outdoor, in-store and digital campaign for Imedeen's

local owner Bionax Hong Kong. The campaign will focus on the fact that

Imedeen, which comes in tablet form, focusing on the internal side of

skincare.