HEADLINES: Starcom wins US$20m gum account

<p>Leo Burnett and its media dependent Starcom have snatched the </p><p>RMB150 million (about US$20 million) Wrigley China account from </p><p>Grey and DDB. </p><p><BR><BR> </p><p>Grey and DDB previously handled Wrigley's two chewing gum brands in </p><p>China: Arrow and Extra respectively. </p><p><BR><BR> </p><p>Leo Burnett China and Hong Kong managing director Dennis Wong told MEDIA </p><p>that Wrigley consolidated the account because it was "looking for </p><p>efficiency as it expands the chewing gum market in the mainland". </p><p><BR><BR> </p><p>The pitch focused on strategic and creative issues as well as media </p><p>planning and execution. </p><p><BR><BR> </p>

by | 05/26/2000