Leo Burnett Mumbai has scooped the BlowPast Ergonomics account following a pitch against incumbent Hindustan Thompson Associates. The agency's win covers creative, media, events and public relations. According to Burnett India managing director, Arvind Sharma, the account is worth US$2 million. He added the furniture sector was a growing business as consumers substituted "old neighbourhood-built furniture for modular or pre-manufactured items.
by | 06/14/2002
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