HEADLINES: Carat Australia lands US$8 million P&O account
Cruise liner specialists P&O has awarded its US$8 million media account to Carat Australia, covering all media for P&O South Pacific, Alaska/Caribbean/Europe and World cruises. The previous incumbent was Zenith, which had handled media for P&O for 17 years. The creative account remains with Holbosch, which has been P&O's ad agency for the last 18 years.
