HEADLINES: Burnett S'pore poised to lose Air Force business
The Singapore Air Force is preparing to sever its 12-year relationship with Leo Burnett and is awaiting final approval from the Ministry of Finance before appointing DDB. Once the appointment is ratified, DDB will gain a one-year contract with an option to renew for another two years. Work on the account mostly involves developing campaigns to help the air force attract top recruits. The brief went to a pitch as part of a statutory review. Executives from Burnett and DDB were unavailable for comment.
