HEADLINES: BBDO beats McCann to win Philippines ISP work

BBDO/Guerrero Ortega has won a nationwide branding assignment from the Philippines' biggest online service provider, Edsamail. The company, which has more than 700,000 subscribers, previously employed McCann-Erickson subsidiary Harrison Communications. BBDO Philippines chairman and chief executive officer David Guerrero said the agency has been tasked with developing an integrated branding campaign to help move Edsamail's free offering to a paid model.