Headline: Wyeth unveils print push to drive Harmonet sales
Pharmaceutical manufacturer Wyeth has rolled out a print campaign in Hong Kong to boost sales of its contraceptive pill Harmonet. Capa Advertising's head of strategic planning Edmond Yung said the agency had based its creative concept on the result of a recent ACNielsen survey, which showed the product being the best-selling contraceptive pill in the local market.