Headline: HK shops line up to pitch for 7-Eleven assignment

Convenience store chain 7-Eleven is believed to have invited about seven agencies to pitch for its Hong Kong creative assignment. The pitch is seen as a significant development to invest in brand-building, as 7-Eleven previously hired agencies on a project basis. The pitch list includes local shops as well as 4A agencies, according to industry sources. Agencies have estimated billings on the account at HK$30 million (US$3.8 million). The media assignment remains with MindShare.