Headline: Contract Advertising wins Universal Dairy work
Universal Dairy Products has awarded its creative business, worth around US$1 million, for its ice-cream brand Cream Bell to Contract Advertising, Delhi, following a multi-agency pitch. The creative brief was previously handled by RKSwamy/BBDO. The media duties remain with Carat. Although it's a relative new entrant, the company has already launched Cream Bell in most towns across Rajasthan, Madhya Pradesh and Uttar Pradesh. It is now preparing to take on established brands such as Amul and Kwality Walls in the Delhi market.