The Chinese-language publications will focus on local products and
services, complemented with the design specifications of its British
counterparts.
SCMP Haymarket's general manager, Jeremy Vaughan, said: "The main criteria for us in tying up these international arrangements is to find a partner who will develop the brand for us internationally."
Within Asia, Haymarket has signed local licensing agreements for Stuff
in Singapore and Malaysia, and for Autocar in Indonesia, Singapore and
Malaysia. Haymarket's Hong Kong, Singapore and London offices will
handle overseas advertising.
