The move comes on the heels of Euro RSCG terminating its media planning and buying joint venture with MindShare — Motivator.
Vishnu Mohan has been named chief executive of MPG Asia-Pacific, based in Singapore.
There are plans for MPG to roll out in China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea and Taiwan, while Motivator will continue to service GroupM clients in Australia and India.
"There are many ways that we can compete — value angles such as consulting advice, strategic thinking and new tools that can affect decisions on planning," said Mohan.
Havas recently united its various media brands under the Havas Media umbrella.
Havas Media includes flagship global media network MPG, secondary media network Arena, online and digital arm Media Contacts, sports marketing specialist Havas Sports and branded-entertainment division B6 Integrated Entertainment.
