The animated stories are episodic and feature the lives of a typical group of teenage friends as they move in and out of relationships. Each video showcases a different relationship dilemma, with the interactive feature of allowing the viewer to make a range of choices at the end. Its aim is to get young people thinking about the issues and exploring the potential outcomes rather than passing judgment or dictating behaviour.
The films developed by Halo Pictures are all based on an animating 'continuous line' wherein the storytelling element is literally drawn scene to scene between each interactive element. The firm says that each film has its own distinctive visual style, as a group of up-and-coming artists recruited by Halo helped give it an original look. The aim with the style was to avoid the potentially polarising nature of live talent, as well as giving the campaign an ownable look that is not merely a rip-off of youth culture.
"The creative brief was fantastic," said Lisa Hague, producer at Halo Pictures. "Laurie Geddes and Micheal Malherbe from JWT where clear that we had to story tell through a single animating line and creatively not to borrow from obvious and cliché styles but to create them. From here Halo chose a selection of Art Express students, who worked alongside Halo’s Art Director Dave Shooter for the end results. The campaign allowed Halo to bring all areas of our expertise to the project in design, character animation and storytelling techniques. Each film had a separate pipeline for 2d and 3d animation, traditional and digital painting with experienced and emerging creative team members."
JWT Singapore noted that Halo Pictures was brilliant to work with and brought a lot of fresh ideas to the table about different illustration styles, textures and background treatments.
For the full interactive videos, click on the following links: The Line 1, The Line 2, The Line 3. The remaining videos will be released in the coming months.
Credits:
Agency JWT Sydney
Writer Laurie Geddes
Agency AD Michael Malherbe
ECD Angus Hennah
Agency producer Amanda Slayter
Client Department of Families, Housing, Community Services and Indigenous Affairs
Production Halo Pictures
Design Halo Pictures
VFX Halo Pictures
Halo Pictures
Executive producer Lisa Hauge
Supervising director Chris Hauge
Art director David Shooter
Animation directors Chris Hauge, Simon O' Leary, Arthur Filloy
