Hakuhodo has acquired 100 percent of Singapore-based Integrated Communications Group (ICG),
an independent activation agency.
Established in 2003, ICG has operations in China, Malaysia, Korea, India, Australia, Japan, Indonesia, Thailand, the Philippines, New Zealand, and Sri Lanka. It provides promotion planning, event production, marketing tool creation, retail management, creative development, digital production, and other services.
ICG's subsidiaries are PMG Group, Thinc Group, Moving Content Solutions and Figment. The group employs 450 people in 18 offices and lists clients including HP, Intel, Seagate, Nokia and Microsoft.
According to Hakuhodo, the acquisition strengthens its specialist marketing service platforms as part of its ambition to be "among the world’s top marketing companies". ICG will significantly enhance the company's "responsiveness and proposal platforms in the activation business domain".
Man Haw Kong, ICG chief executive and chief financial officer, said in a release that ICG will derive "a lot of strategic value from the partnership by leveraging on our complementary strengths".