Haier CMO Larry Rinaldi added that the Olympics sponsor has also consolidated its massive media buying and planning business, estimated at upwards of US$100 million, with Initiative, after previously handling it in-house.
Rinaldi noted that both Interpublic and Omnicom were offering “team concepts” to address Haier’s Olympics creative needs, with a decision due next week. The business was previously held by Y&R, a relationship that ended in late 2007.
Rinaldi noted that both Interpublic and Omnicom were offering “team concepts” to address Haier’s Olympics creative needs, with a decision due next week. The business was previously held by Y&R, a relationship that ended in late 2007.
Burson-Marsteller, meanwhile, takes charge of PR following a review that included Hill & Knowlton and Porter Novelli. “There’s a lot of things that have to be worked out with respect to our policy platforms,” said Rinaldi. “It was very much related to skills, staff resources and chemistry.”
