"The agency's [nudeJEH] reputation for excellence fits with our 'Famously Effective' culture," James R. Heekin, chairman and CEO of Grey Group, said in a release. "It will add to our growth in this important economy."
Founded in 2011 through the merger of Nude Communication and JEH United, nudeJEH provides creative, branding, strategy consultation, as well as web design and production services through its digital arm, Nine Dotz.
The agency has a headcount of more than 60 full-time staff and a roster of clients including BIO Consumer (Fineline, Tros, D-nee and Vivite), Cutepress, Bar-B-Q plaza, Ananda Development, Bangkok Airways, Bangkok Dusit Medical Services and Tesco Lotus.
“Most local agencies in Thailand eventually disappear because they have small or few clients,” Thor Santisiri, chairman of nudeJEH, told Campaign Asia-Pacific. “All the talent want to go to international companies. It’s quite tiring for smaller agencies. I think we’re the only local company that has continued to stand.”
According to Santisiri, Grey Thailand currently has only 10 staff. “Grey is very strong in digital but they don’t have much of a presence in Thailand,” he said. A Grey spokesperson said the final headcount post-acquisition will be around 75.
The acquisition will bring benefits to the clients of nudeJEH, including access to Grey Group's offerings such as its in-house broadcast production facility, GreyWorks, its full-service digital and social-media agency, Grey Digital and its Hong Kong based shopper-marketing agency, Grey DPI.
“Working with Grey Group, we can leverage each other's complementary strengths to address the clients’ business needs,” Santisiri said.
Similarly, Grey Group's clients from across the globe will benefit from the creativity and local expertise of nudeJEH.
Photo above shows (L-R): Jureeporn Thaidumrong, owner and chairwoman at JEH United; Nirvik Singh, chairman and CEO, Grey Group Asia-Pacific; Thor Santisiri, chairman of nudeJEH; and Kanaporn Hutcheson, managing director at nudeJEH.