Greenaway promoted in Ogilvy SEA reshuffle

SINGAPORE: Ogilvy & Mather has promoted Andy Greenaway, its Singapore-based executive creative director, to chairman of its agency in the city as part of a package of management changes underway. Greenway takes over from Tim Isaac who retains his regional responsibilities, but is moving to Bangkok in early January. Isaac, who remains vice-chairman of O&M Asia Pacific and regional director, replaces Sunandha Tulayadhan, chairman of O&M Thailand and Indochina, who is semi-retiring after 27 years with the company. Sunandha, who effectively becomes non-executive chairman but has the title of chairman emeritus, will work part-time advising her successor. Describing Sunandha as "the guiding spirit of O&M Thailand", the network's Asia-Pacific chairman, Miles Young, said: "When choosing a successor, we listened carefully to her views on who she felt was the right person." Isaac added: "My job will be to continue the good work she has done. She has operated very well and through some difficult times in Thailand such as the economic crisis in 1997." According to Isaac, there are advantages in having Greenaway as chairman, not least is that his creative background will ensure creativity in his thinking no matter what the challenges are. "Andy has worked for Ogilvy for many years so he also understands the agency culture and people," he added. Greenaway, who retains the title of executive creative director, was tight-lipped about possible changes in the creative department resulting from his promotion. He said he would remain hands-on with the creative department in terms of "overall direction and ensuring the quality is there". "(Having a creative person as agency chairman) says something about our commitment to maintaining our creative profile, which is important because we believe creativity is at the heart of everything we do," he added. He said he wanted to ensure Ogilvy's different business units collaborated better to offer integrated solutions.

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