SINGAPORE: Ogilvy & Mather has promoted Andy Greenaway, its
Singapore-based executive creative director, to chairman of its agency
in the city as part of a package of management changes underway.
Greenway takes over from Tim Isaac who retains his regional
responsibilities, but is moving to Bangkok in early January. Isaac, who
remains vice-chairman of O&M Asia Pacific and regional director,
replaces Sunandha Tulayadhan, chairman of O&M Thailand and Indochina,
who is semi-retiring after 27 years with the company.
Sunandha, who effectively becomes non-executive chairman but has the
title of chairman emeritus, will work part-time advising her
successor.
Describing Sunandha as "the guiding spirit of O&M Thailand", the
network's Asia-Pacific chairman, Miles Young, said: "When choosing a
successor, we listened carefully to her views on who she felt was the
right person."
Isaac added: "My job will be to continue the good work she has done. She
has operated very well and through some difficult times in Thailand such
as the economic crisis in 1997." According to Isaac, there are
advantages in having Greenaway as chairman, not least is that his
creative background will ensure creativity in his thinking no matter
what the challenges are.
"Andy has worked for Ogilvy for many years so he also understands the
agency culture and people," he added.
Greenaway, who retains the title of executive creative director, was
tight-lipped about possible changes in the creative department resulting
from his promotion.
He said he would remain hands-on with the creative department in terms
of "overall direction and ensuring the quality is there".
"(Having a creative person as agency chairman) says something about our
commitment to maintaining our creative profile, which is important
because we believe creativity is at the heart of everything we do," he
added.
He said he wanted to ensure Ogilvy's different business units
collaborated better to offer integrated solutions.
