This is the latest installment in a new positioning and promotional drive for Artline's range of pens and markers under 'The mighty Artline' banner.
The campaign will consist of six 15-second vignettes featuring scenarios such as the instant transformation of an ugly urban environment, frying pans highlighting the danger of excessive sun exposure, and a vulture symbolising the fate of a lone smoker.
It also includes an online element via its website where viewers are given the opportunity to add their own visual commentary to a selection of images from the campaign. Functions will be added later on to enable them to upload and adapt their own images, as part of a fun way to interact with the 'Mighty Artline' brand.
"Out of awareness comes change. The campaign is there to provoke thought, and show how a few strokes of the right Artline pen can lead to powerful expression, and ultimately change. Philosophical and deep indeed. The owls are not what they seem," explained Julian Watt, ECD at GPY&R Sydney.
Credits:
Executive creative director Julian Watt
Creatives David Joubert, Bart Pawlak
TV producer Honae MacNeill
Production house Taxi Films
Director Gemma Lee
Add in post production Fuel VFX/GPYR
Sound design Nylon Studios
Digital art director David Jackson
Planning Moensie Rossier, Michaela Brown
Account management Cormac Stanford, Aaron Swan
Client Adam Coleman, Debbie Amiradaki
