Gordon will oversee clients such as HSBC, Unilever, Shell, Johnson & Johnson and the Singapore Institute of Management. “We’ve always done brand activation, but we’ve not had a specialist to champion the discipline,” said Angus Fraser, MD, JWT. “Laura will help in our push for engagement ideas that work across disciplines.”
At 141, Gordon was group account director. Prior to 141, she was at what is now known as Ogilvy Action.