Global battle for Unilever hots up
Omnicom Group has fired the latest shot in the battle for Unilever, luring Interpublic Group's Lowe Worldwide global head on the account, Asit Mehra. <BR><BR> It's understood Mehra, Lowe's London-based account chief and global planning director on Unilever, will head up DDB's global account in a similar position. Sources revealed to Media that Mehra's resignation was handed to network chiefs on Sunday, but added he was still attempting to negotiate a reduction of the required six-month notice period. <BR><BR> It remains unclear whether Mehra will be replaced, with insiders saying that Lowe's current structure, with global leaders assigned to individual brands, makes such a move unnecessary. Mehra will report to Omnicom CEO John Wren (pictured).
