The campaign was handled by Group M's digital agency mOne, with creative by Mumbai-based BC Web Wise. The online campaign was released on portals such as Yahoo, MSN and Rediff. The agency said that in the first two weeks, the ads achieved 125,000 clicks.
"High involvement saw 25 per cent of clicks resulting in further participation," Tushar Vyas, national director, mOne, said.
Gillette launches Mach 3 microsite
Gillette India has launched a new online campaign comprising a microsite, homepage communication and advertising banners on portals for the launch of Mach 3 Turbo Champion razor.
