GCA selects Red Dawn for regional PR

SINGAPORE - Red Dawn Communications has been appointed as regional PR agency-of-record for Games Convention Asia (GCA).

The agency will provide media and marketing support for the convention that takes place in September this year.

Targeting 70,000 international visitors, the event will showcase the latest innovations in the gaming industry in Asia-Pacific and provide a platform for business tie-ups.

“This win is very significant as it’s a strong step-up for us and it strengthens our position in PR for the gaming industry,” said Florence Ang, director of Red Dawn Communications.