Gale named to head Draft in Southeast Asia

SINGAPORE: Draft Worldwide has appointed Catherine Gale as Southeast Asia managing director responsible for the integrated marketing agency's Singapore and Kuala Lumpur offices.

She replaces Emily Chan, who left in May to undertake graduate studies.

Gale was previously integrated communications director at Saatchi & Saatchi in London overseeing about 100 employees, representing about a third of the agency's London workforce.

She was there for 18 months and before that was deputy MD and founding partner of Grey Global Group's one-to-one communications agency Grey Direct.

Her main task was to grow Draft's business here, she said, adding that Draft was well-known in the US, but a lot of work still needed to be done in Asia to educate the market about the agency's capabilities.