FutureBrand appoints Sarah Reiter as Southeast Asia CEO

SINGAPORE - Sarah Reiter has been appointed as FutureBrand CEO for Southeast Asia, assuming responsibility for the Singapore office as well as newly established operations in Hanoi and Jakarta, with immediate effect.

Sarah Reiter becomes CEO Southeast Asia at Futurebrand
Sarah Reiter becomes CEO Southeast Asia at Futurebrand

Reiter joined as executive director of FutureBrand in July 2010, having been head of planning at Ogilvy in Jakarta and with a background in consultancy, branding and communications.

Tim Riches, CEO for Singapore and chief growth officer for Asia-Pacific, since August 2009 will refocus on his regional growth role, based in Singapore, which includes marketing, relationship and product development for the business across the region.
 
FutureBrand boasts a number of recent pitch wins including major regional projects for TH Group in Vietnam, Onyx Hospitality in Bangkok, Teluk Datai Resorts in Malaysia – along with Singapore wins including JTC, Republic Polytechnic, International Sepak Takraw Federation, Asia Sports, Rotary Engineering and Markono. 

Riches said, “2010 was an important year in the evolution of FutureBrand’s approach to the market in this region. Last year’s priorities of building a more robust base for the business, office relocation and getting the right core team of talent have been achieved, and we’re now looking at a very strong start to the new year and an evolved approach to the business of branding. This new structure is a better reflection of how our business operates in the region, and is more focused on delivery against the needs of clients.”
  
Reiter says that FutureBrand is moving into a very dynamic period with exciting new global tools, including offerings tailored specifically to the needs and opportunities of Asian clients and markets, and a renewed team. “We’re seeing clients based in the region becoming ever more ambitious for their brands, and MNCs becoming increasingly refined in their engagement of the diverse opportunities of SE Asia,” she said.
 
As well as Reiter, recent hires include Benjamin Ong in the position of design director, Rose Tan as client business manager, Glenda Quek as client business manager, Tursiana Setyohapsari as client business director (Jakarta) and Minh An Nguyen as client business manager (Hanoi).

Related Articles

Just Published

23 hours ago

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

1 day ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

1 day ago

Forsman & Bodenfors expands earned-first model as ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

1 day ago

Google uses AI to block harmful ads—but inconsistenc...

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.