Attracting 3,500 responses from 70 countries around the world, the FT Chinese Brands Survey asked users a number of questions, relating to trustworthiness, quality of products and services, with a view to discovering how some of China's biggest brands are perceived in the international arena.
White goods and consumer electronics manufacturer Haier led the way in the number one spot, followed by Lenovo and China Mobile. Tsingtao Beer and Ping An rounded out the top five. The survey also revealed readers believe Lenovo will be China's top brand within 10 years.
"If I was a Chinese brand, I'd take some encouragement from this, because there was some pretty positive feedback and judgements," said John Ridding, editor and publisher of FT Asia. But, he said, there were a number of challenges facing Chinese brands as they increase their presence in the global economy. "What they're going to have to do is make sure that what they actually produce supports the type of brand they're trying to project," he said.
Ridding added that the survey was the perfect vehicle for the hard launch of the website, reinforcing the fact that FTChinese.com is part of the wider FT global community.
