FOCUS - OUTDOOR ADVERTISING: Asiaray claiming a billboard first

<p>Asiaray Advertising Media is claiming to be the first to erect </p><p>outdoor signage along the Hong Kong Airport Expressway, with a 1,500 </p><p>sq/m Sinopec billboard. </p><p><BR><BR> </p><p>Billboards were common around the old airport at Kai Tak, but the </p><p>relocation of outdoor signages to the new airport in Chek Lap Kok was </p><p>slow to take place, possibly because of the recession. </p><p><BR><BR> </p><p>Asiaray assistant general manager Winny Mak said that advertising in and </p><p>around airports was important "since the target audience of airport </p><p>advertising is international travellers who usually are decision makers </p><p>with high consumption capabilities". </p><p><BR><BR> </p>