FOCUS - EUROPE: Emap proves itself star of the publishing pack
<p>Emap Elan has reason to feel satisfied with the latest round of ABC
</p><p>figures, with a 2.7 per cent of year-on-year increase overall, with its
</p><p>mass-market titles holding up well in the women's and men's sectors.
</p><p><BR><BR>
</p><p>The flagship title, FHM, stretched its lead in the men's sector,
</p><p>providing one of the few success stories in a largely flat market, Elle
</p><p>made significant gains against Vogue, while the relaunched heat racked
</p><p>up a 45.2 per cent year-on-year increase, burying doubts as to the
</p><p>title's long term viability.
</p><p><BR><BR>
</p><p>Among Emap's mass-market competitors, the National Magazine Company
</p><p>suffered losses for titles She, Cosmopolitan and Company, but kept its
</p><p>market position over-all. Conde Nast held steady.
</p><p><BR><BR>
</p><p>The performance of IPC varied greatly across different mass-market
</p><p>sector.
</p><p><BR><BR>
</p><p>What's On TV maintained a strong position at the top of the listings
</p><p>sector, despite the arrival of TV Choice. IPC Connect needed significant
</p><p>bulk figures to help stabilise the fortunes of Woman and Woman's
</p><p>Own.
</p><p><BR><BR>
</p><p>However, Now pulled in a good result, pushing itself closer to the
</p><p>duelling OK! Magazine and Hello!. Woman's Journal maintained its
</p><p>circulation climb, although despite a big marketing push, Marie Claire
</p><p>failed to overtake Cosmopolitan.
</p><p><BR><BR>
</p><p>IPC's most disappointing performance was in the men's sector, where
</p><p>Loaded and Later both suffered losses.
</p><p><BR><BR>
</p><p>The most dramatic increase in market share came from H Bauer, thanks to
</p><p>TV Choice's debut ABC of more than 700,000 which rocked the TV listings
</p><p>market and offset a disappointing set of results for Bella and Take A
</p><p>Break.
</p><p><BR><BR>
</p><p>The losses suffered by Radio Times headed a disappointing set of results
</p><p>for BBC Worldwide, Top of the Pops' posted a small increase on the back
</p><p>of its relaunch, but the slumping fortunes of Live & Kicking followed
</p><p>its TV sibling, while BBC Homes and Antiques struggled in a declining
</p><p>market.
</p><p><BR><BR>
</p><p>Robust performances by niche titles boosted the results of Future and
</p><p>Dennis Publishing and fuelled speculation that the specialisation of
</p><p>audiences is strangling the mass-market.
</p><p><BR><BR>
</p><p>However, the deputy managing director of NatMags, Duncan Edwards, was
</p><p>keen to play down any shift towards smaller titles. "Our interest
</p><p>remains at the volume end of the market," he said, "A collection of
</p><p>twigs doesn't make a log."
</p><p><BR><BR>
</p>
by
|
09/15/2000
Emap Elan has reason to feel satisfied with the latest round of ABC
figures, with a 2.7 per cent of year-on-year increase overall, with its
mass-market titles holding up well in the women's and men's sectors.
The flagship title, FHM, stretched its lead in the men's sector,
providing one of the few success stories in a largely flat market, Elle
made significant gains against Vogue, while the relaunched heat racked
up a 45.2 per cent year-on-year increase, burying doubts as to the
title's long term viability.
Among Emap's mass-market competitors, the National Magazine Company
suffered losses for titles She, Cosmopolitan and Company, but kept its
market position over-all. Conde Nast held steady.
The performance of IPC varied greatly across different mass-market
sector.
What's On TV maintained a strong position at the top of the listings
sector, despite the arrival of TV Choice. IPC Connect needed significant
bulk figures to help stabilise the fortunes of Woman and Woman's
Own.
However, Now pulled in a good result, pushing itself closer to the
duelling OK! Magazine and Hello!. Woman's Journal maintained its
circulation climb, although despite a big marketing push, Marie Claire
failed to overtake Cosmopolitan.
IPC's most disappointing performance was in the men's sector, where
Loaded and Later both suffered losses.
The most dramatic increase in market share came from H Bauer, thanks to
TV Choice's debut ABC of more than 700,000 which rocked the TV listings
market and offset a disappointing set of results for Bella and Take A
Break.
The losses suffered by Radio Times headed a disappointing set of results
for BBC Worldwide, Top of the Pops' posted a small increase on the back
of its relaunch, but the slumping fortunes of Live & Kicking followed
its TV sibling, while BBC Homes and Antiques struggled in a declining
market.
Robust performances by niche titles boosted the results of Future and
Dennis Publishing and fuelled speculation that the specialisation of
audiences is strangling the mass-market.
However, the deputy managing director of NatMags, Duncan Edwards, was
keen to play down any shift towards smaller titles. "Our interest
remains at the volume end of the market," he said, "A collection of
twigs doesn't make a log."
