FOCUS - 2000 HK4As CREATIVE AWARDS: Saatchis wins Kam Fan again

<p>For the second year in a row, Saatchi & Saatchi Hong Kong has won </p><p>the Kam Fan, and for the second time they took home the top accolade of </p><p>the 4As Creative Awards for client Vitasoy. </p><p><BR><BR> </p><p>Saatchis won the Kam Fan for the Vitasoy TVC campaign </p><p>"Conversation/Crying/Dumb"; last year, it won for a Vita Lemon Tea TVC </p><p>entitled "Wai Pak". </p><p><BR><BR> </p><p>Mr Craig Davis, Saatchis regional ECD, said of his agency's win and the </p><p>quality of the other works which won gold prizes that "creativity is </p><p>alive and well in Hong Kong". </p><p><BR><BR> </p><p>The Vitasoy win, however, wasn't a clear cut decision, as there were </p><p>another five pieces of work which the judges narrowed down as potential </p><p>Kam Fan material. </p><p><BR><BR> </p><p>Euro RSCG triumped with the Best TVC award for the Swipe commercial, </p><p>"Emperor of Kowloon", while BBDO walked away with the Best Print Ad for </p><p>Baygon called "Housewife". </p><p><BR><BR> </p><p>Leo Burnett and BBDO bagged the most awards - 32 each - although Burnett </p><p>chalked up the most gold wins of the contest. </p><p><BR><BR> </p><p>2000 4As CREATIVE AWARDS TALLY </p><p>Agency Gold Silver Bronze Merit </p><p>Saatchi Hong Kong Kam Fan 2 2 4 3 </p><p>Euro RSCG Best TVC 4 1 11 </p><p>BBDO Best Print 3 4 6 3 </p><p>Leo Burnett 5 5 4 14 </p><p>JWT Hong Kong 2 1 3 5 </p><p>Saatchi Beijing 1 1 4 </p><p>Grey 2 1 </p><p>D'Arcy 3 4 9 </p><p>Lowe & Partners/Live 2 1 1 </p><p>Bates 2 6 6 </p><p>Communion W 1 </p><p>Grant 1 2 </p><p>M&C Saatchi 1 </p><p>Gallery 1 </p><p>TBWA 2 9 </p><p>O&M Hong Kong 2 6 </p><p>DY&R 2 1 </p><p>JWT Shanghai 1 4 </p><p>Saatchi Shanghai 1 </p><p>DDB 1 1 </p><p>McCann Shanghai 3 </p><p>Total 17 26 37 84 </p><p> Craft </p><p>Agency Gold Silver Bronze Merit Total </p><p>Saatchi Hong Kong Kam Fan 2 13 </p><p>Euro RSCG Best TVC 1 1 2 10 </p><p>BBDO Best Print 1 5 5 5 32 </p><p>Leo Burnett 1 1 2 32 </p><p>JWT Hong Kong 4 15 </p><p>Saatchi Beijing 6 </p><p>Grey 1 1 1 5 11 </p><p>D'Arcy 16 </p><p>Lowe & Partners/Live 1 2 7 14 </p><p>Bates 1 15 </p><p>Communion W 1 2 4 </p><p>Grant 3 </p><p>M&C Saatchi 2 3 </p><p>Gallery 1 </p><p>TBWA 1 3 15 </p><p>O&M Hong Kong 1 9 </p><p>DY&R 3 </p><p>JWT Shanghai 1 6 </p><p>Saatchi Shanghai 1 1 3 </p><p>DDB 2 </p><p>McCann Shanghai 3 </p><p>Total 3 4 17 19 217 </p><p><BR><BR> </p><p>AND THE MAIN WINNERS WERE ... </p><p>- Kam Fan </p><p>Vitasoy, "Conversation/Crying/Dumb", Saatchi & Saatchi Hong Kong </p><p>- Best Single TV Execution </p><p>Swipe, "Emperor of Kowloon", Euro </p><p>- Best Single Print Execution </p><p>Baygon, "Housewife", BBDO </p><p>Gold awards were also given out as follows: </p><p>- Best TV Campaign </p><p>Vitasoy, "Conversation/Crying/Dumb", Saatchi & Saatchi Hong Kong </p><p>Sunday Weather Report, "Popsicle/Shrimp/Moon & Cloud," BBDO </p><p>- Best Print Campaign </p><p>HK Cancer Fund, Cervical Cancer, "Waist/Nail/Split Ends", JWT HK </p><p>Sing Tao Daily, "Hooker/Hawker/Drainer/ Pawnshop", Leo Burnett </p><p>- Best Single Poster </p><p>Rejoice, "Brush", Leo Burnett </p><p>Swipe, "New Again", Euro </p><p>- Best Creative Use of Media Ad </p><p>Tom.com, "Choose Only What You Like", Euro </p><p>Sing Tao Daily, "Stuck", Leo Burnett </p><p>- Best Direct Marketing Advertising </p><p>Nike Women, "Slimming Patch", JWT Hong Kong </p><p>- Public Service - TV </p><p>Unicef, "Children", Saatchi & Saatchi Beijing </p><p>- Alcoholic Beverage - TV </p><p>Vitasoy, "Dumb", Saatchi & Saatchi, Hong Kong </p><p>- Food/Confectionery - TV </p><p>Doll New Bowl Noodle, "Octopus Man", Euro </p><p>- Personal/Household Products </p><p>Baygon, "Housewife", BBDO </p><p>- Personal/Household Pro - TV </p><p>Swipe, "Emperor of Kowloon", Euro </p><p>- Media </p><p>Sing Tao Daily, "Hooker", Leo Burnett </p><p>- Retailers/Apparel TV </p><p>McDonald's, "Breathing Class", Leo Burnett </p><p>- Chinese Copy </p><p>Hong Kong Broadband Network, "Life is Short, Live it" (TV), Grey Hong </p><p>Kong </p><p>- Direction </p><p>McDonald's, "Breathing Class", Leo Burnett </p><p>- Best Use of Music </p><p>KMB, "Popularity", BBDO </p><p>- Client Award </p><p>Sunday Mobile, "Romance", BBDO. </p><p><BR><BR> </p>

by | 09/29/2000