FCB India picks up Knoll's Cremadiet brand

MUMBAI: FCB-Ulka has won the Telco Construction Equipment account and Knoll Pharmaceutical business in India, with total billings of both accounts expected to reach more than 80 million rupees (about US$1.7 million) annually. According to FCB-Ulka managing director, Anil Kapoor, the agency pitched against SSC&B Lintas, BBDO, Hindustan Thompson Associates and five other agencies for the Teleco Construction business. "Both of these wins are new businesses and were not handled by any agency prior to the pitch." Kapoor said the Telco Construction work would be handled by FCB-Ulka's direct and interactive units. FCB-Ulka won the Knoll Pharmaceutical business to handle the Cremadiet brand. The agency, which runs a healthcare division working on other brands for the pharmaceutical company, pitched against Lintas. "The Knoll work is additional business from an existing client. FCB-Ulka was picked to handle the two businesses over the other agencies because we have a proven track record with other brands that are in the same category - automobiles and pharmaceuticals," said Kapoor.

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