The agency has hired Fornita Wong, a former consultant creative director of Bozell, which merged with FCB two years ago, as executive creative director and Yu Chun Kit as creative director. Wong has more than 10 years of advertising experience, having worked with Bozell since 1994 on clients such as Citibank, Kodak and Lux.
In a separate development, the agency has rolled out a PR unit, Interface Communications to offer promotions, media relations and crisis management services.
Interface has snagged PR briefs from Hong Kong real estate developer Hutchison Whampoa and Korean conglomerate Samsung for its mobile phone brand.