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Exclusive survey results: Marketers target creativity

There's an air of optimism circulating among marketers for 2012, but they are demanding that the lack of creativity be addressed.

by Staff Reporters | 03/23/2012

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| asia , marketing , research

Most read

  1. WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals

  2. Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff

  3. Unilever appoints influencer agency for global food business

  4. Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people

  5. No TVC, no YouTube ads, millions sold: APAC CMO Eugene Lee on turning Chagee into a cultural phenomenon

  6. How Hyrox built a $130 million brand by turning fitness into a marketing engine

  7. The Trade Desk says Omnicom audits ‘have not identified any issues’

  8. 'There has always been a tax collector in your tech stack'

  9. Cultural blunders: Brands gone wrong

  10. DBS calls creative agency review across six markets

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