Thomas will succeed outgoing chairman Raymond So, who announced his resignation in October, after four years in the post. Thomas, who joined Proximity in 2003 after stints at Lowe, Ammirati Puris Lintas and Abbott Mead Vickers BBDO, will be based in Singapore. He will report to Andrew Robertson, president and CEO, BBDO Worldwide, and Michael Birkin, chairman and CEO, Omnicom Asia.
At Proximity London, Thomas led a highly-awarded outfit which picked up significant new business from the likes of Yell, Hewlett-Packard and Shell. In a statement, Robertson said: "For the past two years, Chris has been leading Proximity London, delivering award-winning work, new business and revenue growth. Chris is a great 'people developer' and team builder. He will be a great leader for this growing region."
Ex-Proximity CEO Thomas tapped to lead BBDO Asia
BBDO has confirmed Chris Thomas, former CEO of Proximity London, as the new regional chairman and CEO at BBDO Asia, effective next month.