Evian is continuing its ‘Live young’ campaign that featured the successful Baby Rollers ad with a targeted Southeast Asian push called the 'Baby inside' billboard campaign.
Centred on on-the-ground events over two weekends, the public is invited to engage with the brand through photo booths where they can have their pictures taken in an Evian Baby T-shirt. These photos will be uploaded to the Liveyoungcommunity.com website and sent to participants.
A celebrity auction, collaborations with local design schools and a competition for the public to design their own Baby T-shirt on Facebook are also part of the marketing push.
After Singapore, the 'Baby inside' billboard campaign will be rolled out in Thailand and Indonesia.
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