The new brand platform, developed in conjunction with FFL Paris, will see the channel operate without a studio or news anchors, and the addition of Arabic to its current broadcast languages English, French, German, Italian, Portuguese and Russian.
The new logo will take the form of a grey and white circle to symbolise simplicity and to position Euronews as a global channel. Meanwhile the signature, pure, is designed to underline a commitment to neutrality.
Represented by Mezzomedia, the channel has a growing sales network in Asia and operates in Hong Kong, Singapore, Taiwan, Thailand and Malaysia. It is broadcast in a total of seven languages, including English, French, German, Italian, Portuguese, Russian and Arabic.
