Consumers can enter the lucky draw to win a trip for two to any rock concert of their choice, with business class flights, five-star accommodation, limousine transfers, S$1,500 (US$894) cash and a supply of Tiger Beer for a three-day excursion.
The campaign utilises POS at restaurants and supermarkets, advertisements on radio station Class 95 and the www.tigerbeer. com.sg website. "Tiger Beer amplifies the joys of friendship and we want to offer consumers an exhilarating and memorable experience shared with friends," said Edmund Ng, Tiger's marketing manager.
Five first place winners will be chosen at random in a draw on November 22.
